Yazar "Basfirinci C." için listeleme
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A Cross-Cultural Analysis of Gender-Based Food Stereotypes and Consumption Intentions among Millennial Consumers
Ekebas-Turedi C.; Cilingir Uk Z.; Basfirinci C.; Pinar M. (Routledge, 2020)This study aims to investigate (1) whether the perception of gender-based food stereotypes exits among millennial consumers of two different cultures and (2) the impact of gender and culture on the relationship between ... -
The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers' Product Evaluation
Cilingir Z.; Basfirinci C. (Routledge, 2014)The purpose of this study is to explore whether, in which ways, and to what extent country-of-origin (COO) information affects the product-evaluation process in Turkey as a less-developed country. Moderating effects of ...
