Yazar "Cilingir Z." için listeleme
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The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers' Product Evaluation
Cilingir Z.; Basfirinci C. (Routledge, 2014)The purpose of this study is to explore whether, in which ways, and to what extent country-of-origin (COO) information affects the product-evaluation process in Turkey as a less-developed country. Moderating effects of ...
